A CRM is only as good as the data flowing into it, and email and calendar sync sit right at the center of that flow. When sync breaks, deals don’t vanish in some dramatic crash. They slip away quietly. No error message, no alarm. Just a follow-up that never got sent, two reps dialing into […]
Your mailbox is full of client conversations. Your CRM shows a customer who hasn’t been heard from in three weeks. Both things are true at once, and that’s the whole problem right there. Email and calendar sync sits quietly between your inbox and your customer records, and when it slips, nothing announces the failure. Deals […]