Insights into the latest trends, research, and developments in the CRM and broader business software industry.
The Cyber Resilience Act reporting rules put new duties on manufacturers. Not on the small companies that buy their products. But they do hand you, the buyer, a solid excuse to ask every vendor one thing: how will news of a flaw and its fix actually reach us? What follows is the customer’s side of […]
Commissions and bonuses are pay. So the rules behind them should be written down, objective and explainable to any rep who asks. That, in practice, is what pay transparency for sales commissions looks like for a small company. The transposition deadline for the EU Pay Transparency Directive passed on 7 June 2026, and owners who […]
A B2B e-invoicing mandate means invoices travel between companies as structured data instead of PDFs. So a wrong customer record no longer gives you a slightly ugly document - it gives you a rejected or misrouted invoice. A structured invoice is only as good as the customer master data behind it, which is why the […]
Every sales team knows that quiet sinking feeling: a deal gone because nobody followed up. Contacts sit in one spreadsheet. Notes live in another. And the email thread that actually mattered? Buried in someone’s inbox. Leads cool off, handoffs get fumbled, and no one’s really sure who owns what. The CRM was supposed to fix […]
Voicebots are AI phone assistants that understand spoken requests and answer routine calls, so a small team can focus on complex work. Think of the calls that eat a small team’s day: opening hours, order status, “hey, did you get my email?” And while all that’s happening, a real sales inquiry sits in an inbox […]
The main trends shaping Customer Relationship Management (CRM) are AI, integrations, customization, security and omnichannel. As organizations strive to stay ahead of the competition, understanding emerging CRM trends becomes crucial. From artificial intelligence (AI)-driven insights to seamless integrations with other business tools, CRM systems are evolving from simple data management platforms into dynamic solutions that […]
Short answer to the NIS2 small business question? The directive probably doesn’t cover your company directly. But it will reach you anyway, through the larger clients it does cover. According to the Commission’s NIS2 overview, Member States had until 17 October 2024 to transpose the directive into national law, and many missed that deadline. And […]
Voice technology is rapidly transforming the way businesses interact with customers and manage operations. By integrating voice technology into CRM systems, businesses can enhance customer engagement, streamline processes, and improve operational efficiency. This article explores the future of voice technology in CRM and highlights the best practices for leveraging this innovative tool. Choosing and using […]
Big Data in CRM lets businesses analyze large volumes of customer data to understand behavior and improve processes. By harnessing the power of Big Data, businesses can gain deeper insights into customer behavior, optimize processes, and make data-driven decisions. This article explores the role of Big Data in optimizing CRM processes and highlights the best […]
Artificial Intelligence (AI) in CRM helps businesses improve customer interactions and sales. By integrating AI into CRM systems, businesses can enhance customer interactions, streamline processes, and make data-driven decisions. This article covers the best practices for using AI in CRM and the latest trends shaping it. Choosing an AI CRM and what it automates When […]