A customer asks you to delete their data. You open the CRM, type their surname, find one contact card, delete it. Done, right? Three weeks later an auditor wants to know what happened to that same person’s support history, the two quotes you sent last spring, and the newsletter list they were somehow still on. […]
Picture a growing business at a familiar crossroads. Stick with a local CRM vendor that speaks your language and knows your market, or commit to a global platform with a huge feature set and a name everyone recognizes. On paper both look fine. The real differences only show up after you’ve signed. And in my […]
Every contact card, every email log, every “called back, not interested” scribble sitting in your CRM counts as personal data under GDPR. That catches a lot of business owners off guard. They assume the rules only go after tech giants hoovering up millions of records. Nope. The regulation kicks in the moment you store information […]