Krzysztof Balicki runs Web Systems, the company that builds and develops EpicCRM. He writes about CRM and sales from the perspective of a team that builds and maintains these tools itself.
Almost every company starts tracking customers the exact same way. A blank spreadsheet, a few columns, done. It costs nothing beyond software you already own, everybody knows how to use it, and you can spin up a new sheet in seconds. When you’ve got twenty contacts and one person closing deals? That setup honestly works […]
A “free CRM” looks like an easy win when you’re watching every zloty, but that $0 sticker rarely reflects what you’ll actually spend to get value out of the thing. The license fee is one line in a much longer ledger. Getting a CRM to genuinely support your sales team means importing data, bending the […]
Which CRM terms matter for daily sales work: foundation terms, AI features worth adopting, overhyped buzzwords and a simple test for any new term.
Most business owners shop for a CRM the same way: brands lined up side by side, monthly prices in one column, features counted on a spreadsheet. And the one question that actually matters never gets asked. Which kind of CRM does my business actually need? Because customer relationship management tools break down into three strategic […]
Buying a CRM feels like progress. But the software is only a container, and what you pour into it decides whether it becomes a growth engine or an expensive contact list. Most teams treat CRM setup like an install job when it’s really a decision about how you sell and serve customers. That gap - […]
Picture a normal Tuesday. A promising lead’s phone number is buried in one person’s inbox. The follow-up date? Scrawled on a sticky note. And the pricing history sits in a spreadsheet nobody has opened in weeks. Meanwhile deals quietly slip away, because no one actually remembers who was supposed to call whom. Pick the wrong […]
You picked the new platform, hammered out the contract, and put the switch on the calendar. Then, a few weeks later, a rep walks over and asks where a client’s entire conversation history disappeared to. This happens often, and it almost never comes down to buggy software. Here’s the uncomfortable part: most data loss during […]
Picture a sales team running everything off one shared spreadsheet. It started as a simple list of names and phone numbers - easy to open, impossible to argue with. Then someone added a column. Then another. More people needed access, and the file that once felt effortless quietly turned into the thing everyone tiptoes around. […]
Calculate CRM ROI with a simple payback formula: count every implementation cost, set a baseline, measure time saved and test three scenarios.
Every sales team loses deals it never saw coming. Leads scatter across spreadsheets, buried email threads, and the occasional sticky note, and by the time someone remembers to follow up, the prospect already signed with someone else. A sales funnel built inside your CRM fixes that. It turns the chaos into one repeatable, measurable process […]