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On 13 March 2024 the European Parliament approved the Artificial Intelligence Act. If you run a small firm that uses AI writing assistants and chatbots in sales and support, here is what it means in practice: transparency and good housekeeping. Not a ban. That is the short version of the EU AI Act for small […]
CRM security, or securing your Customer Relationship Management system, comes down to access controls, multi-factor authentication, updates, encryption and staff training. As companies continue to digitalize their operations, CRM platforms store vast amounts of sensitive customer data, financial information, and internal business processes. A breach in this system can lead to severe consequences, including financial […]
Chrome has started restricting third-party cookies. Retargeting and cross-site analytics get shakier as a result, and first-party data - the stuff prospects hand you directly - becomes the dependable way to find and follow up leads. Run a small B2B company that lives off ad retargeting and website analytics for enquiries? Then yes, this touches […]
From February 2024, the Gmail Yahoo sender requirements oblige anyone mailing these inboxes to do three things: authenticate messages, make unsubscribing easy and keep spam complaints low. Fail those checks and your mail may be rejected. Or it lands in spam, which is hardly better. And no, this is not only a big-marketer problem. A […]