Picture this. A customer fires off a question on Tuesday morning and then waits. By the time someone gets back to them two days later, they’ve already bought from a competitor who answered in twenty minutes. Slow ticket response times don’t just annoy people. They quietly bleed revenue. Deals stall, irritated buyers go vent on […]
How to Announce a Price Increase to Existing Clients
To announce a price increase without losing long-standing clients, check the contracts first, tell your key accounts in person, then send one short message stating the reason, the new price, the effective date and the notice given. February is when many small firms put new price lists into effect, right after the annual cost review […]
The CRM Glossary - 30 Terms You Need to Know
Picture a small sales team drowning in spreadsheets, sticky notes curling off the edge of a monitor, and a pile of “I’ll call them back tomorrow” promises that never happen. Deals slip away. Not because the product is weak, but because nobody can find the right information when they actually need it. I’ve watched it […]
Ticket Backlog: How a Small Support Team Clears It for Good
A small team clears a ticket backlog like this: audit it once, close stale tickets with a clear message, merge duplicates by hand, group what’s left by cause, then chip away at it under a daily cap. After that, a short weekly review keeps it from coming back. Sound familiar? There’s a long tail of […]
Support Escalation Process: When and How to Pass a Ticket Up
A support escalation process is a written rule. It says which tickets move up, to whom, with what information, and how the customer gets told. Simple enough on paper. But in a company of ten to fifty people, hard tickets usually go one of two ways: they sit with whoever opened them, or they land […]
Voicebots and AI in Customer Service
Voicebots are AI phone assistants that understand spoken requests and answer routine calls, so a small team can focus on complex work. Opening hours, order status, “hey, did you get my email?” And while all that’s happening, a real sales inquiry sits in an inbox for three days and quietly dies. That’s the daily grind […]
Omnichannel Support - How to Set It Up
Omnichannel support connects email, chat, phone and social messages in one customer history, and you set it up by mapping channels, centralizing data and defining routing. And they expect whoever picks up to already know the story. That’s the whole promise of omnichannel support: every email, call, chat, and social message lands in one connected […]
Holiday Season Customer Support: Preparing for Black Friday 2024
Holiday season customer support works for a two-person team on three conditions: the predictable questions are answered before they arrive, the deadlines are published, and the rota and priorities are fixed before 29 November. Black Friday falls on 29 November 2024, Cyber Monday on 2 December 2024. Then come the Christmas orders and a run […]
Summer Holiday Cover: Keeping Support and Clients Covered
A holiday cover plan names who is away and when, who backs up each client and queue, what that backup needs to know, and what waits until the person returns. That’s it. It’s May, summer leave requests are landing, and you probably remember last year’s tickets and client emails sitting unanswered for days while one […]









