Krzysztof Balicki runs Web Systems, the company that builds and develops EpicCRM. He writes about CRM and sales from the perspective of a team that builds and maintains these tools itself.
Customer retention is a critical aspect of any business strategy, as retaining existing customers is often more cost-effective than acquiring new ones. An effective Customer Relationship Management (CRM) system can play a pivotal role in improving customer retention by providing tools and insights that help businesses understand and engage their customers better. This article outlines […]
The convergence of Customer Relationship Management (CRM) and Enterprise Resource Planning (ERP) systems links customer-facing activities with back-office operations in one data flow. This integration promises to change how businesses manage their operations and customer interactions, offering a holistic approach to data management and process optimisation. This article explores the implications of this convergence, its […]
Blockchain technology, initially associated with cryptocurrencies like Bitcoin, is now used across various industries, including Customer Relationship Management (CRM). As businesses seek more secure, transparent, and efficient ways to manage customer data, blockchain offers a promising solution. This article explores how blockchain technology is transforming CRM systems, its potential benefits, and the future trends that […]
Effective Customer Relationship Management (CRM) is crucial for any business aiming to enhance customer satisfaction and drive growth. However, the success of a CRM system largely depends on its adoption across the organisation. This article provides best practices and tips for maximising CRM adoption to ensure that your investment in CRM technology yields the desired […]
Predictive analytics in Customer Relationship Management (CRM) uses customer data to forecast trends and anticipate needs. With it, businesses can make informed decisions that drive growth. This article explores the role of predictive analytics in CRM, highlighting its impact on business strategies and offering best practices for implementation. Predictive analytics involves using historical data, statistical […]
Voice technology is rapidly gaining traction in the world of Customer Relationship Management (CRM). As smart speakers, voice assistants, and voice-activated devices become commonplace, businesses are exploring how this technology can enhance their CRM systems. This article covers the rise of voice technology in CRM, its potential benefits, current applications, and future trends. In recent […]
A business continuity plan for small business is one page. That’s it. It names your critical tools, a manual fallback for serving clients, who calls whom, and where the offline copy of essentials lives. Below we build that page step by step, so your team knows how to get through a day without laptops or […]
Choosing the right CRM for your business is a decision about fit: the system has to match your processes, your team and your budget, not just look good in a demo. Below you will find a step by step approach, from defining requirements and comparing features to checking costs, return on investment and trial feedback. […]
CRM training for new employees works best as a one-week plan: narrow access on day one, a short set of house rules, shadowing on real records, then small own tasks with a review on Friday. That’s it. June is when summer interns and new graduates show up, and most of them are poking at client […]
CRM data migration, or moving your business data to a new system, means cleaning the data, planning the move, testing it and training the team. The process involves transferring valuable customer records, sales histories, and operational data without compromising accuracy or security. Many businesses hesitate to make the switch due to concerns about potential data […]