Almost every company starts tracking customers the exact same way. A blank spreadsheet, a few columns, done. It costs nothing beyond software you already own, everybody knows how to use it, and you can spin up a new sheet in seconds. When you’ve got twenty contacts and one person closing deals? That setup honestly works […]
Picture a sales team running everything off one shared spreadsheet. It started as a simple list of names and phone numbers – easy to open, impossible to argue with. Then someone added a column. Then another. More people needed access, and the file that once felt effortless quietly turned into the thing everyone tiptoes around. […]
You built it yourself, and for a long time it did the job. One tab tracked leads, another logged calls, and a clever little formula flagged the deals worth chasing. Then the team grew. The deals multiplied. And the sheet that used to save you hours started quietly stealing them back. Spreadsheets win early, and […]